Despite his past following him to Lakeside, Shadow makes himself at home and builds relationships with the town's residents. Laura and Salim continue to hunt for Wednesday, who attempts one final gambit to win over Demeter.
Shadow uses a recently enlightened Bilquis to explore the concepts of identity, purpose and destiny; Technical Boy is faced with an identity crisis; Wednesday forms a plan for a new con and asks Shadow to play a part in it.
Bilquis has been taken captive and finds herself caught in the middle of an identity crisis, but Shadow and Technical Boy join forces to find her; Wednesday decides to visit a group of Lords of Valhalla, a nearby chapter of a biker gang.
As the search for the missing girl continues, Shadow dreams of Bilquis. Wednesday discovers the whereabouts of his old love, the Greek goddess Demeter, and resolves to free her from the grip of an unscrupulous antagonist.
Shadow's attempt to break away from Mr. Wednesday and the brewing war is thwarted by the secrets of the Gods — both Old and New.
A meeting with the god Wisakedjak leaves Shadow with a prophecy about his destiny.